As the second most spoken language in the world, Spanish is currently spoken by 405 million speakers worldwide of whom over 150 million are online.
In the US alone, the Hispanic population reached a new high of 55.4 million in 2014 (or 17.4% of the total U.S. population), an increase of 1.2 million (2.1%) from the year before. (Census Bureau – June 2015)
Are you looking for ways to grow on the domestic market? Are you just missing out on a huge segment of the population?
Here are some reasons why you need to have your website in Spanish:
As you can see in the graphic above, not only you need to translate your website into Spanish but also need to provide subtitles or voiceover on your promotional videos and training videos.
Hispanics are avid Internet users and are largely influenced by marketing and authority content so companies need to provide quality content not just in English but also in Spanish if they want to grow.
About the Author:
Sabine Panneau is the Business Development Manager for Ocean Translations, Argentina’s premier language service provider, which mission is to help international clients and multilateral organizations make business in the US, in Latin America and the rest of the world by providing language solutions in Spanish, English and Portuguese, including medical, technical and software translations among others.