As Global Entrepreneurship Week is coming up, lets look at some of the challenges of going global. Whether you are a service provider, a manufacturer or a reseller, you will certainly be confronted to these issues once you start moving your business from the local market to foreign markets.
1 – Find the right market and evaluate the need for your offering
2 – Adapt your marketing and sales strategy to the market
3 – Prepare your products/services to the local market
4 – Understand Export and financial issues
5- Find the right partners and recruit a local team
6 – Break the language and culture barriers
This is just a small list of some of the challenges of going global but there are many others that you may not have identified before embarking on a global campaign but as you expand into more countries or markets, you will find the right formula for what is right for your company whether it is an online-only expansion, the creation of a branch or subsidiary or just a partnership with a local player.
About the Author:
Sabine Panneau is the Business Development Manager for Ocean Translations, Argentina’s premier language service provider, which mission is to help international clients and multilateral organizations make business in the US, in Latin America and the rest of he world by providing language solutions in Spanish, English and Portuguese, including medical, technical and software translations among others.